Unlock your full potential in Category Management
- lucdesmedt
- Apr 11
- 1 min read
You know there’s more potential in your data, your category plans and your trade stories - so why is it still so hard to fully unlock the potential by connecting all the dots?
This Category Management Personal Coaching-program consolidates a type of support we’ve already been offering for years at LD&Co: one-on-one coaching and hands-on guidance tailored to Category Management teams. It’s not something new, it’s a provenconcept to equip Category Managers, Trade/Shopper marketeers, Key Account Managers, … with fresh insights, practical tools and one-on-one CatMan expert guidance to win on the shopfloor.
👟 Think of it like having your own personal coach, just like a sports coach that helps you train smarter and reach peak performance. This is especially valuable when current internal bandwidth or CatMan know-how is limited to fully focus on category priorities.
Our tailored coaching helps you:
✔ Make smarter decisions with market data;
✔ Build stronger category plans;
✔ Prepare for impactful retailer meetings;
✔ Ensure a meticulous focus on your core assortment;
✔ Sharpen your promotional and pricing strategies and tactics.
Led by Pascal Deckers & Luc Desmedt, this program is hands-on, flexible and can be fully tailored to your category challenges.
Want to learn more? We’d love to explore it together. Reach out to Luc or Pascal for more information: